Hej, thank you for dropping by!
I enjoy creating beautiful, functional design that enhances and elevates a project.
Currently based out of Copenhagen, I was born in the vibrant city of Mumbai with a love for Scandinavian minimalism; a juxtaposing blend that influences my design aesthetic. I like to use design to explain, to tell a story, to problem-solve, and also to make something look nice.
I have a strong design & art direction background focussed on Brand Development, Creative Art Direction, Social Media Strategy, Visual Design. With professional experience of over 10 years I have formerly worked for Vogue India, the launch of The Nod Mag, an in-house creative consultancy for Reliance Retail and several Mumbai-based design studios. I collaborate globally on projects.
Although my work reflects a simple and minimalistic approach, I inculcate problem-solving and tactical thinking in my design process. Studios and designers like Gentl & Hyers, Mallika Favre, Sagmeister, Le Corbusier and Pentagram deeply inspire my style. I have built many enriching relationships with photographers, fellow designers, colleagues and clients through work. Click here to browse through my interview on the aPhotoEditor.
In my spare time you will find me fussing over my plants, guzzling coffee, documenting my Copenhagen neighbourhood as a hobby-photographer, spending endless hours at a museum or petting dogs.